Japanese Tea LABEL is a D2C brand that
promotes the made-in-Japan culture and tradition of Japanese tea throughout
Japan and beyond.
The brand was created with the mission to
break through the difficult situation of Japanese tea farmers. While sales of
factory-produced bottled tea are increasing, many tea farmers who produce tea
to be savored in the traditional way are facing the threat of going out of
business due to declining profits and a lack of successors. The purpose of this
label is to preserve the culture of Japanese tea for the future, which could
disappear if nothing is done.We also want to innovate
new ways of enjoying Japanese tea while preserving its traditions, which have
lasted for more than a thousand years.
The tea farmers who play an important role
in this are the tea farmers who create the artistic taste of Japanese tea by
making the most of Japan's unique climate and landscapes, and by maintaining
their own unique persistence. We welcome these people as "tea leaf
creators", Japanese tea artists, and produce new Japanese tea brands
domestically and internationally through collaboration with creators from various
fields, as if we were enjoying a session.
This is exactly what we mean when we named this
brand "label". We will produce Japanese tea artists, create Japanese
tea as a "work of art" and introduce new values to the world. Please
pay attention to the Japanese Tea LABEL, which was born with this concept in
Japanese Tea is art.
Art is something that makes people feel relaxed, enriches their hearts and gives them happy moments.
Japanese Tea LABEL believes that Japanese tea is an art form that provides valuable healing and stimulation to people in Japan and around the world, and aims to be a label that promotes this culture and tradition.
Japanese tea culture for the future and the world.
From the desire to protect the Japanese tea culture.
Japanese tea" was introduced from China in ancient times and has been enjoyed in Japan along with its unique culture.
The culture of Japanese tea and the activities that support it have, in fact, been in a difficult situation in recent years. Sales of bottled tea are increasing, but many tea farmers who produce tea leaves to be enjoyed in the traditional way are facing the danger of going out of business due to declining profits and a lack of successors.
We want to preserve the culture of Japanese tea, which has been with the Japanese people for nearly 1,200 years since the Nara and Heian periods and has been a part of people's lives and even their way of thinking, long into the future. It is with this desire that we have set up our label.
The idea that Japanese tea is art and there are artists who express it.
Japanese tea enriches people's hearts and is linked to the beauty in our daily lives. Our concept is that its existence is already 'art'.
Because it is art, there are also 'artists'. The farmers who grow the tea leaves and the tea masters who select and blend the leaves are also artists. The people who make tea vessels and propose new ways to enjoy tea are also all "Japanese tea artists".
Together with these artists, we want to spread the culture and tradition of Japanese tea even further. We want to spread the benefits of Japanese tea throughout Japan and its appeal to the rest of the world, and even revolutionize the profit structure of Japanese tea farmers. With these thoughts in our hearts, we want to move society forward. That is us, Japanese Tea LABEL.